Our Mission – Our mission is always to deliver a unique experience to our customers through delivering great food, friendly, attentive service, excellent price and a welcoming presence.
Our History – When Joe Rogers, Sr. bought a house from Tom Forkner in Avondale Estates, GA., in 1949, neither one knew where that relationship would take them.
It’s the mid 1950’s. Joe Rogers and Tom Forkner were neighbors-Joe working for a national restaurant chain, the waffle house specials, and Tom inside the local real estate business. Since employee ownership had not been available with the Toddle House, the concept of starting a company they might own and share some ownership with each other seemed like a great idea. Joe and Tom wanted to create a restaurant focused on people-both associates and customers-while serving quality food with a great value.
On Labor Day 1955, their dream was a reality-as well as an icon was born-once the first Waffle House restaurant opened its doors for business in Avondale Estates, an Atlanta suburb. After Unit 1 opened, there have been no plans for another Unit, nevertheless the first restaurant established the Waffle House tradition of providing the friendliest service around town. Customer loyalty developed as well as the business grew steadily. A couple of years later (1957) Unit 2 was acquired and through 1961, there was four small restaurants.
In 1961, Joe left Toddle House and went along to work full-time at waffle house prices. Tom went fulltime soon after. The 1960’s saw the emergence of a restaurant chain dedicated to customer service with a short order concept and, true to its founding beliefs, shared the ownership generously with management.
The company started to expand and new units were integrated Georgia and neighboring states. The “Yellow Sign” soon became a familiar landmark along city streets and interstate highways over the Southeast. Underneath the guiding philosophy of “better before bigger,” Waffle House restaurants continued to develop within both new and existing markets.
Since day one, each Waffle House® restaurant provides guests having a unique and comfy dining experience. At each restaurant, the brilliant “Yellow Sign” greets customers like an old friend, the jukebox plays many different the now famous Waffle House songs and associates give customers a heartfelt greeting as they walk from the door. Furthermore, each restaurant is open round the clock a day, 365 days of the year, inspiring urban myths such as “Waffle House doors have zero locks.”
Most established businesses of today started as just an idea among a number of people with no expectation of great size and success. Joe and Tom did not envision what Waffle House has become, nevertheless they stuck by their concept as well as their belief uctlbj shared ownership. Now more than 60 years later, the southern icon has developed into a Unique American Phenomenon by serving Good Food Fast.
As the Waffle House system celebrates greater than 60 years of service, we look ahead to making the next generation of clients and associates portion of the family. At what time does waffle house open, success is measured by one thing-People.