Introducing Search engine optimization Ranking Factors – What will make me top? Or more precisely “Do you know the factors that determine my position within the natural listings for a specific key phrase and what is their relative importance?” Wow! Those are the questions that everyone involved in SEO, from clients to agencies, wants and needs to know. So let’s work through some answers.
Unfortunately, the quantity of those who can definitively answer these questions by concisely explaining the countless factors, and exactly how they work with one another, is strictly limited to the engineers who work for search engines like google.
However, through combining the knowledge from the authors, the review team and disclosure from the major search engines and expert commentators, we have now compiled a comprehensive list of the most important factors which determine position inside the listings.
What determines ranking position inside the natural listings?
The positioning or ranking in the natural listings for the key phrase is influenced by a search engine’s ranking algorithm.
For your search query applied for the search engine, the algorithm uses rules or heuristics to identify the most relevant pages, based on the page’s text content and its context (which can be indicated by links off their pages and sites).
Each online search engine features a different set of algorithms produced by engineers who attempt to produce the best relevance because of its users.
However, the ranking of natural listings has evolved as a science in the last 10 years, based upon an even longer background of document indexing and retrieval history. As with most sciences, you will find fundamental principles which apply. So to deliver relevance search engine listings often use common online search engine ranking factors.
Enough with all the science: get using the ranking factors…
We will in no time. But before we do here’s anything for the wise: understanding many of the most common ranking factors is straightforward. Keyword: ‘straightforward’.
Within the last several years many bedroom cowboys and unethical agencies have raked in fees by pretending that SEO is about wearing a black hat, doing the search voodoo, etc. But there is no requirement for any smoke or mirrors. If your agency refuses to show its techniques to afterwards you our advice is usually to proceed. Immediately!
Despite the mystique perpetuated about SEO it isn’t terribly difficult to grasp the concepts. The issue lies in managing keywords and optimization within the long term. Not in knowing the ranking factors.
Who within my organization has to know concerning this stuff?
It is essential to your technology team / agencies to comprehend these ranking factors. Additionally it is imperative that every content owners / authors / stakeholders know the way top quality content can improve search rankings. Authors have to know which key phrases to make use of, or you won’t have a joined up strategy.
Applying simple ‘house style’ rules can help generate visits from qualified visitors. Actually let’s coin a phrase: ‘house strategy’. You need to develop a ‘house strategy guide’ for your authors and editors.
So I can ditch my SEO agency, right?
It all depends, is definitely the honest answer. You might be able to, however it is more likely this guide will inform your quest strategy, along with you making the calls. But you will still need somebody to handle it (either in-house or outsourced). Ultimately this guide to browse marketing is about increasing ROI and maximising rankings, not about saving costs.
There remains a fantastic requirement for solid, ethical SEO agencies. Management and optimization is an ongoing task. The greater your company / market / website, the greater that task will probably be. High volume search-terms and intense competition signifies that applying specific optimization techniques is needed to rank well. Ethical SEO agencies can aid you with this.
The holy grail of SEO is to achieve a high, stable and long-term presence in the top of the SERPs for phrases that have both high volume and which convert well.
Agencies can also help by putting the brakes by yourself enthusiasm, as over-optimization is a leading reason for online search engine penalties. Equally, reading this guide, you must be able to determine whether your existing agency is over-egging the SEO cake, or feeding you unsound advice.
Remember that search engines like google also employ ranking penalties for websites / pages. They employ filters inside their algorithms that penalize websites for online search engine spamming (such as over-optimization of any hbfphu or non-natural links using their company sites ).
Now for your six key ranking factors…
1. Planning and strategy including setting performance targets.
2. Index inclusion and coverage.
3. On-page optimization.
4. Link-building (internal and external).
5. SEO process.
6. Conversion efficiency.
Of those six areas, those at the heart of search engine ranking are success factors 2, 3 and 4. Why? Well, if your pages are certainly not included in the index then you cannot be prepared to gain any internet search engine referrals. Once included, results are dependent on the mixture of on-page optimization and link-building.
When we discuss link-building we’re mainly considering third party links, but an excellent internal linking structure ought to be adopted within your own website/s. You will find proven benefits.
The hundreds of factors used by search engines like google to find out relevance can be simplified into two of the most important factors which are required for good ranking positions.