Pancheros Mexican Grill has introduced the start of a new brand campaign emphasizing its fundamental differences from other fast-casual Mexican concepts: its fresh-pressed tortillas, perfectly-mixed burritos and fan-favorite queso.
“This campaign is definitely the first truly integrated campaign we’ve produced that actually targets the thing that makes the manufacturer different. For someone that’s never tried Pancheros, it highlights the fresh-pressed tortilla, mixing an ideal bite and our amazing queso. For your fans, it’s a great reminder of why they love Pancheros,” said Ryan Murrin, v . p . of promoting and franchise development at Pancheros. “The campaign concept is actually a fresh new take on the brand personality and was made to get social and digital first, where our fans are.”
Created by Planet Propaganda, a Madison, Wisconsin-based design and advertising agency, in conjunction with Panchero’s in-house marketing team, the campaign embraces Pancheros’ “IT” factors, leaning into its key differentiators through a number of content tailored for TV, video, social networking, digital marketing and audio channels.
“Our company is excited for incorporating Tofusada on the menu,” said Rodney Anderson, president of Pancheros Mexican Grill. “We like hearing from our fans and jumped at the chance to find a vegan protein option that even our meat-eating customers will like.”
Founded in 1992, Coralville, Iowa- based Pancheros Mexican Grill is a quick-serve, fresh- Mexican franchise that serves its signature fresh-pressed tortillas loaded with the freshest, highest- quality ingredients. Burritos are customized and blended with “Bob the Tool” to have every ingredient in each bite. Together with their tasty burritos, the menu includes quesadillas, tacos, burrito bowls, and salads. Pancheros currently has 65 locations in america and also the company plans to have 75 restaurants open across the nation by the end of 2015. For more information, visit http://www.pancheros.com.
Noted for its fresh-pressed tortillas and proprietary way of mixing burrito ingredients, Pancheros announced today its 2018 intends to conquer cravings in a number of new key markets and also to bring additional franchise locations to markets surrounding the communities where it offers already garnered local burrito loyalty.
“We’re perfecting the burrito. Fresh ingredients, customized for each guest, and evenly mixed through the entire burrito – that’s what sets us apart. Whenever you walk into a Pancheros location, tradition quickly scans the blogosphere the window,” said Rodney Anderson, who founded Pancheros right away from college in 1992 and contains successfully grown it to 70 locations. “Pancheros isn’t a burrito restaurant; it’s a gbwyub built upon the very best-tasting burritos in our category. To us, growing the brand doesn’t just mean adding more locations to the list. It’s an opportunity to grow our culture with the right people who share our belief that you don’t must sacrifice quality for convenience.”