Santander Bank, N. A., formerly Sovereign Bank, is a wholly owned part of Spanish Santander Group. It is situated in Boston and its principal marketplace is the northeastern United States Of America. It has $54.7 billion in deposits, runs about 650 retail banking offices and over 2,000 ATMs, and employs approximately 9,800 people.
Santander Bank covers eight Northeastern states with a number of financial products. The website offers solid options for people who have high savings balances in addition to those trying to find basic checking accounts with low or no fees each month. Nonetheless its rates for basic savings accounts are low as well as its overdraft fees are costly.
I’ve been located in Spain for almost two decades. My spouse is Spanish, my colleagues are Spanish, my clients are Spanish and also by businesses are Spanish. Over these years I believe I’ve learned considerably about “being Spanish”.
If you want to get into the under-exploited fast-growing Spanish market, you need to know more than just the best way to speak Spanish. You need to understand Spanish customs, Spanish etiquette and Spanish business culture. Otherwise, you’ll you should be another American attempting to “sell Spanish”.
One of the biggest differences between American and Spanish cultures is our relationship with money. Let’s face the facts, as Americans WE LOVE MONEY. We love to to earn money, we like to enjoy money and that we like to speak about money. Our bookstores are filled with guides to earning money, as well as for us a successful business man often is regarded as a pretty heroic figure.
For your Spanish everything is totally different. In most circumstances referring to money, profits, or prices is considered crass. When there’s a news story within the papers about a company’s yearly profits the Spanish reaction is generally tinged with jealousy or suspicion. The Spanish bank, “Banco Santander” just announced there record-breaking yearly profits and basically everyone thought “They ought to be genuine thieves. How dare they make a great deal profit!”
Now don’t get me wrong. Spanish businessmen need to make profits. Just like you, these are ambitious and prepared to fight for fulfillment. They just don’t talk about it in public. If you’re using a private business conversation, zcmwws fine to communicate openly about opportunities, results and potential earnings. But if other people are present you need to be cautious.
Outside of the “business environment” people seldom mention anything from the sort. Should you buy something, practice it in a way where nobody sees the price. Should you pick up the check, try not to let your friends and relatives find out how much it cost (pay with a charge card instead of cash). Remember, the issue isn’t having money but being obvious about it. It’s fine to use a Rolex or designer jeans, just don’t leave the purchase price tag hanging out!