One of the greatest mistakes most marketers do at present, is think email marketing is dead. Many marketers today drop the email marketing scheme to choose social media. Come to think of it, social networking look much more sexy than email. But, is a social media marketing post really as good as an e-mail? Before we answer that question, lets state a highly known fact. It is simpler to send a friend request on Facebook than to collect an email online. But trust me, free mass email service is thrice as worth it as social media. So, what exactly is email marketing?
E-mail marketing will be the targeting of clients through emails. Every emails brought to a prospective customers can be regarded as as email marketing. Email marketing involves sending a promotional email or even an ad to some subscriber. Via his email address. A lot of organisations today use email marketing. Even more bloggers do use e-mail marketing today than before. For instance, perhaps you have been browsing on a website, and you also see some field where you stand motivated to submit your name and email to get a free eBook or update? That is the front element of e-mail marketing.
Most bloggers use e-mail marketing because it increases the customer experience. Using a well targeted email list, you are able to reach established customers and prospective ones too. Virtually any subscriber will be informed better and more easily via email. The e-mail will have a greater visibility than a Facebook post. The Facebook post will be drowned in a stream of content within the minutes following its posting.
Do You Actually Need Email Marketing? In order to enhance your customers’ or readers’ experience, then you need email marketing. Ignore the glamour and the flashy of social media. We have been talking efficiency here. Our company is talking greater engagement. Greater reach. Greater click through rate and more. As numerous experienced marketers say, ” the money is incorporated in the list”. Some even say “your net worth is dependent upon your network”. In the following lines, I will explain the main advantages of email marketing. Within these explanations, I am going to use statistics. The sites which produced those stats will be mentioned at the end of this short article. So, let’s get into the benefits of using e-mail marketing.:
Potential Reach: Were you aware that in 2013, there were about 3.2 billion email accounts created in the world? 95% of online consumers make use of an current email address. By far the most interesting fact is; 91% of those consumers check their email accounts at least one time a day. Today, we browse more with the phones than our computers. Consequently, we are easier notified once we receive emails. Our phones place the notifications right in front of our eyes.
Today, it is actually simpler to check to an email when compared to a Twitter or facebook post. The reason being when we post content, so does a million other people. As a result, finding a particular post you liked 3 weeks ago can be the most daunting task.
Actual Reach: Before I explain this part in depth, let’s find some good interesting numbers. Inside the first one half of 2013, an investigation conducted using emails being a marketing channel revealed some staggering facts. The one which stands out by far the most is it; 18% in the emails sent in a campaign never reach their destinations. 4% from the sent emails are sent in to the spam folder. That creates 22% of the sent emails that do not actually reach the intended receiver.
On the other hand, 78% in the emails sent during an email campaign actually reach their destination. Think about it by doing this, If you send 1000 emails, 780 emails will reach their destination. Furthermore, 91% from the receivers check their emails daily. What this means is, about 709 receivers will in fact view your email. This really is great efficiency, as under 30% from the emails sent are lost.
Now, let’s compare these numbers with those of a Facebook campaign performed in the same way. This stated that 74% in the Facebook posts are in reality lost within the big stream of content. Which is a problem. That means, per thousand Facebook posts, 740 are lost inside the stream of content. That leaves us with 260 posts seen by our target readers. Another bad thing is, everyone who sees your articles will not actually click through. Less than half would really do. That leaves us with under 130 people who are actually considering our offers.
Click Through Rates: In the previous point, we discussed what percentage of people who see and could just like your posts and mails. Now let’s discuss people who actually complete the actions and do what you would like those to do. Let’s dnsnaz simply clicking on a hyperlink. This link might take them to a landing page or even a website.
Click through rate is the percentage of people who receive your message and actually click on it. The click through rate of the tweet is .5 percent instead of 3% for an email. These numbers look small initially. But, this means that people click 6 times more on a message link than over a tweeted link.
Let’s carry on using our example of 1000 emails and 1000 social media marketing posts. A .5% click through rate means per thousand, 5 men and women will actually click your link. This is for social networking. Sometimes the click through rates are higher, but those are particular cases. The numbers we use listed here are average ones.
A 3% click through rate with emails means 30 clicks per thousand. This is the best click through rate you are going to obtain normally. The numbers are certainly not astounding, but efficient numbers are not always astounding. The real difference is such because, when individuals give you their email addresses they really want to hear more form you.
Your Readers Want To Buy This Way: Many people use social media to communicate with friends first. Seldom could they be utilized to receive business news and reviews. You will find specialized websites for that. 77% from the users during a survey online said they prefer to receive promotional messages in their emails. 4% said they like these messages on social networking. This talks to the truth that by submitting an email, individuals are literally providing you with a business meeting location.