Pr releases can produce major added benefits in marketing and PR, even when they don’t achieve placements in main media outlets. Savvy PR departments and agencies use best press release distribution service to disseminate news releases, as each delivers exclusive advantages. Paid services promise media placements and syndication, while free services secure valuable links for online traffic.
Most companies, non-profits and PR agencies utilize paid subscription services like Business Wire to make sure their press releases show up in leading publications. The subscription services have arranged for automatic publishing of news releases in countless websites – thereby virtually guaranteeing placements for clients’ news releases. A lot more importantly, news releases often serve as the basis for journalist-written articles in prominent, high-circulation news publications. Consequently, news releases distributed by subscription services often achieve high rankings in Google News search results.
Why Free Press Release Services Still Matter – Free services usually publish the discharge on the site and seldom have the syndication/distribution clout of the paid services. The benefit of free sites is their capability to develop keywords, links, tags and meta-tags – which all bring about the traffic on your website and your website’s rank.
These links all enhance the quantity of total inbound links for your site, which page rankers like Google Page Ranking and Alexa take into consideration when rating websites. As Bruce Clay, founder of Bruce Clay, Inc. marketing optimization agency, explains:
“Press releases have been in existence forever plus they are still beneficial to what they were originally created for: traffic and branding.”
Google’s recent link scheme guidelines have driven controversy about whether releases build SEO. Google frowns upon linking keywords as key phrases in news releases and wants them tagged as “nofollow” so that they have no value for search engine optimization. However, “navigational links” designed to use anchor-text of a domain name, company name or product name usually do not apjflz to get tagged “nofollow” and many likely still produce seo value.
Matt Cutts of Google notes that he “wouldn’t expect links from press release internet sites to benefit your rankings.” However, responding to Cutts’ statement, a study by SEO Consult proved that links in releases may have direct SEO benefit.
Whether release links boost SEO or otherwise not, one important thing remains certain: publication on a free press release site – particularly those with higher rating page ranks – generates traffic and readership.
Both paid and free news releases can also positively influence online reputation. Announcements of the latest products, services and promotions present positive information searching results that may rank highly and for that reason push down any negative comments and posts within the set of search engine rankings. Pushing negative articles off page one of search engine rankings is a major objective of online reputation management programs.
An effective distribution plan also requires media monitoring to track this news release’s placement. A powerful media monitoring service will clip the publications that reported the press release, monitor conversations concerning the company or products pursuing the release, and look at the reach and reader sentiment in the press release.