People always leave for your competitors when your product details page can’t satisfy them by assuring them. Your products or services details page is the most important part of the site as this is the area when your customers decide whether to or not to add the product to the cart or to abandon it. Hence, every effort should be taken to assure the shoppers that the products you are offering are indeed offers good deal and value for price.
One of the strongest features in blogging website on product reviews details page is definitely the choice to allow the customers express their opinion and experience about the product. A basic one line comment added by a happy customer can assure lots of other visiting customers about buying the product.
Product review & rating has developed into a popular feature that the majority of the successful e-commerce merchants have put on their product details page. Main benefit from this feature is: it assures the visitors and customers that the product is not only another banal e-commerce product. People are actually speaking about it (both positive and negative) and their thinking is listed here!
Following are 5 strategies for making your product or service details page better by encouraging customers and website visitors to write reviews for the products:
Your product details page design should get special emphasize hence people always love to check out the products details pages which are visually attractive and neatly presented. The item details page should arrange the item images, description, prices and attribute selection options etc. very neatly and in a way in order that customers can find information easily. If your product details page design and arrangement is vivid and attractive, people would love to write something about it. Adding Image zooming, image video and multiple images illustrates the merchandise better and therefore gives customers a great insight about the product. If a visitor finds a eye-catchy product details page, it’s more likely that s/he wish to add some words there.
Maintain the Review & Rating feature simple. A complicated process would simply forbid visitors and customers from adding the reviews. If you would like the rating feature to be present together with the review option, give you a visual 5 star rating which may be rated utilizing the mouse click. Provide the negative rating options that could provide a bold impression to the visitors that they are liberated to rate it how they feel. For the Review make the email fields optional as people often don’t want their emails to be visible publicly. Present an option if you should show or hide the email addresses through the published reviews.
Your e-commerce platform should help you administering the review and rating casted from the visitors or customers. You must be able to publish/un-publish the reviews,(even manipulate if you would like), control the visibility, control the quantity of reviews per page, reply back to a reviewer along with other conventional review & rating moderation features. If kcavru value what your prospects say about your products, you need to regularly moderate the reviews. Visitors feel frustrated they find that their reviews are never getting published in your website. Send them thank you emails for the reviews and visiting your internet site so when reply towards the review, write something which would not only impress the reviewers but in addition other visitors.
If your product details page is loaded with reviews with flattering and praising words & all 5 stars, that would possibly make other visitors doubtful about authenticity of those reviews. If customers are criticizing the products, it’s your best chance to defend the main reason and let others know it. Take the chance to confront the negative reviews with satisfying answers and set them amongst the other reviews.
Have you thought about announcing just a little gift, free coupon or discount for that premier reviewers? Yes, that will definitely encourage visitors and customers explore your product or service and write something about the subject. A $5 coupon code, 5% discount or free gift wrapping would inspire lot more visitors and customers to write some lines for your products. Present your products more visually and then in richly designed format, offer some benefits for writing reviews, have the process simple and moderate regularly to obtain more reviews.